Founder

The Kitoy Founders

At Kitoy, we believe that play is not just a pastime — it’s the foundation of learning, imagination, and growth. Founded by Kartik Jain and Shishir Pawar, two passionate entrepreneurs from SP Jain School of Global Management, Kitoy is India’s first homegrown brand focused on creating eco-friendly, educational foam toys that are fun, safe, and meaningful.

Learn Through Play

What We Stand For

Every Kitoy product is designed to spark curiosity, strengthen motor skills, and encourage real-world learning through play. We use recycled EVA foam, keeping both kids and the planet safe. Our production process minimizes waste and maximizes sustainability. All our toys are BIS-certified, made with non-toxic materials, and rigorously tested — so parents can trust us without a second thought. From concept to creation, all our toys are made in Maharashtra, supporting local manufacturing and celebrating Indian innovation.